CRM Software: What is it? A Complete Guide to Customer Relationship Management
CRM refers to the strategy, process, and technology businesses use to manage their interactions with potential buyers. At its core, it is designed to help organizations build stronger relationships, improve customer satisfaction, and drive long-term business growth. informational-web.blogspot.comsystem — software that records, organizes, and manages every customer interaction across many touchpoints. These interactions may consist of sales calls, emails, website visits, and customer support conversations. Modern platforms provide simple contact management. They bring together customer data from different sources into a single central system and being more use artificial intelligence (AI) to offer insights, make automatic tasks, and customize interactions for customers at every stage of their lifetime. These systems connect teams across sales, customer service, and IT, making sure everyone works with the same correct information. That’s the basic definition — but why does it mat...